Mindshare is private podcast & community helping marketing professionals sell education and advisory services.
Selling done-for-you marketing services, whether as freelancer, agency owner, or consultant, is a right of passage.
But if you're good at what you do, you'll eventually have more work opportunities than you can handle.
And when that happens, you'll need to make a choice:
Either turn away business, start an agency, or package and sell your expertise instead of deliverables.
Personally, I got tired running a web design and digital marketing agency back in 2016.
After all my expenses shook out each month, my take-home income was not commenserate with my effort.
I knew I needed to either build a real agency or scale back and do what I do best: selling strategy and overseeing implementation.
I knew I didn’t want to build up an agency, so I transitioned into advisory services, group coaching, memberships, subscriptions, and online education.
The difference with this approach has been significant.
I feel less stress, earn more, do better work, and most importantly, I get to do what gives me energy: advising and teaching my clients.
This group is for people who want to stop selling their hands and start creating leverage around their marketing expertise.
In this group, we go deep exploring the topic of selling your mind, not your hands.
I also share a behind-the-scenes look at my consulting work today, offer guidance where possible, and facilitate discussion among members of the community.
We mentor each other, give feedback, share wins, make connections, and collaborate on solutions.
I started speaking to Kevin approximately 2 months ago, and in those 2 months, I’ve learnt more about marketing than I did at 4 years of college and one year in an agency.
—David J., Agency Employee & Aspiring Consultant
My goal is to help you go from being an interchangeable supplier to trusted advisor, educator, and advocate to your clients.
And you’ll do that with two parts: the Mentorship and the Community.
The Mindshare Mentorship is a private podcast with quick-win ideas and longform interviews.
It covers topics like:
I want you to begin to separate your earning from your effort.
I want you to focus on getting business results for your clients, not hours, inputs, deliverables, or tasks.
Most importantly, I want you to enjoy your work, feel less overwhelmed, earn a better living, and be more confident in what you do.
Through your Mindshare Mentorship subscription, you’ve opened my eyes to new and exciting possibilities that have already helped me identify an area of expertise to package and sell to clients.
—Barb H, Consultant
If you're not getting immense value, I don’t want your money. Sign up and get seven days to decide if you like us or not. Your card will automatically be billed unless you cancel.
I just joined @kevincwhelan's community on Patreon. Kevin is a great follow and one of the most under the radar people I follow on Twitter. He found a niche and crushed it.— Ari Lewis 🚀 (@amlewis4) September 21, 2020
Follow him on Twitter and consider signing up for his paid community.https://t.co/IiP6EQjDfO
Mindshare is a goldmine of digestible nuggets of real-world insight from somebody who’s earned his stripes in the marketing world.
Most importantly, I’ve made new business connections through the Mindshare community and have been able to ask, and get direct, tailored responses, to questions and challenges I deal with in the day-to-day operation of my business.
I couldn’t recommend this enough as a professional investment.
—Taylor M., Copywriter
I started speaking to Kevin approximately 2 months ago, and in those 2 months, I’ve learnt more about marketing than I did at 4 years of college and one year in an agency. I cannot recommend enough this service. Kevin’s analytical thinking and skin in the game from having done it before are a welcome introduction to anyone looking to break into marketing. He knows what works, what doesn’t, and there’s always a why behind advice or thoughts.
—David J., Agency Employee & Aspiring Consultant
When I first approached you with what I thought was a simple inquiry, I had no idea it would lead to such thought provoking conversations. Through your Mindshare subscription, you’ve opened my eyes to new and exciting possibilities that have already helped me identify an area of expertise to package and sell to clients. I look forward to each new installment.
—Barb H., Consultant
As an agency owner, I struggle with separating strategy and execution along with being another “me too” agency.
Thanks to Kevin’s invaluable insights, I’ve been able to start that separation of strategy and execution. as a result it has helped build stronger trust between my clients and I, structure more profitable engagements and scale my agency faster.
Between the deeply insightful knowledge and active community of peers, Kevin’s group has been an excellent investment. I highly recommend signing up and taking advantage of it.
—Jordan C., Agency Owner
Mindshare has already done so much for in the little time that I have joined in regards to getting me to think about my business differently in order for me to grow my revenue.
Kevin’s content is very relevant in helping me grow my business while keeping true to being a one-woman show. He is highly attentive (gets back to me within the same day with a podcast), highly transparent with his advice and business, and highly knowledgable in all areas of marketing. If you’re a marketing consultant I highly suggest working with Kevin and joining one of is his mentorship programs.
—Michelle R., Brand Strategist