Build and run a profitable marketing consulting practice.

Mindshare is where marketing consultants, strategists, and fractional CMOs learn to package and sell their expertise—not just their hands.

Advisory Services • Memberships • Group Coaching • Info Products • Workshops • Training

Become a member

What is Mindshare?

Mindshare is a professional development community with coaching and resources for marketing strategists, consultants, and fractional CMOs.

My mission is to help you package and sell your expertise—not just execution—and to turn your ideas into leveraged products and services like advisory retainers, mentorship programs, memberships, subscriptions, group coaching, info products, workshops, training, and more.

Learn more about me »

Why should you join?

While not every member will end with the same outcomes, below are typical benefits you can expect over time.

👉 Increase your take-home income with a more profitable business model.

👉 Deliver streamlined client experiences that create confidence and results.

👉 Become the acknowledged expert in your niche or area of focus.

👉 Speak on podcasts, conferences, and deliver webinars for new audiences.

👉 Productize your consulting services to create greater profit and efficiency.

👉 Turn your knowledge into digital products, memberships, training, & more.

What you get

As a member, you’ll get the resources and the social support you need for successfully transforming your independent practice, including:

✔️ Community Access
Mindshare brings together marketing strategists, advisors, and fractional CMOs in an environment designed to foster conversations and mutual support.

✔️ Mindshare Radio
Get access to a private podcast with quick audio lessons designed to help you improve your work and build a more profitable marketing consulting practice.

✔️ Consulting Workflow & Templates – Mindshare Pro
Get access to an entire operating system for your consulting business, including the tools, templates, systems, and processes I use for my own work.

✔️ Methodology Template & Training – Mindshare Pro
Copy or borrow inspiration from the Mindshare Marketing Methodology (a Trello board you can copy) as the basis for what will become your own proprietary methodology.

✔️ Monthly Q&A Calls – Mindshare Pro
Twice a month, we’ll meet over Zoom where you can ask any questions you have about building, running, or scaling a profitable advisory business.

✔️ Monthly Mastermind Meetups – Mindshare Pro
Each month, members meet live over Zoom for a morning coffee where we talk shop and share ideas in a mastermind-like setting.

What are the big ideas

The Mindshare Methodology consists of the following 5 pillars, which serve as the basis for most of the content and discussions inside.

1. Niche down and specialize
Choose a specific niche and hone your positioning as the foundation for everything else you do.

2. Establish your credibility
Become the sought-after expert in your area of focus and position yourself in a way that there is no direct competition.

3. Develop your Methodology
Codify your expertise by creating a unique “Methodology” used in your consulting work and turn it into leveraged products and services.

4. Create leverage and scale
Increase your earnings without working more hours by creating leveraged offers like productized advisory retainers, group programs, memberships, info products, and more.

5. Build a marketing flywheel
Generate leads and opportunities with a simple yet cohesive content-driven marketing system that builds on itself and broadens your competitive moat.

No risk, 100% money-back guarantee

If you’re not getting clear value, I don’t want your money. Notify me within the first 30 days and I’ll refund your entire membership fee in full.

I recommend joining the Community plan if you’re not sure whether Pro is for you. If you like it and want more, join Mindshare Pro.

Become a Member

Frequently Asked Questions

Do I need to be a consultant to join this group?
No, but you should be looking to grow your business by scaling your marketing expertise instead of hiring more people or working more hours. You can be a freelancer, agency owner, or consultant and still find most things completely relevant.

Do I need to in marketing to join this group?
Technically, no. But this group is heavily focused on marketing and strategy. It will be up to you to contextualize everything to your own situation.

Does unlimited questions” actually mean unlimited?
Yes, I trust that for $99/month you won’t ask 1,000 questions a month. If you feel like you have a lot more questions than can be answered in this setting, consider one of my private coaching packages.

What Methodology templates are included currently?
The list of what you get currently includes:

1. Advisory Proposal Template (Google Docs)
2. 114-Question Client Discovery Questionnaire (Google Docs)
3. Onboarding Process + Kick-Off Email (Google Docs)
4. Client Organization Workflow + Templates (Google Drive/Docs)
5. Client KPI Dashboard (Google Sheets)
6. Consulting Revenue Tracker (Google Sheets)
7. Marketing Playbook Template with 120+ action items (Trello Board)
8. Client Operating System Template (Trello Board)
9. Swipe File Sample Template (Airtable)
10. Research Template (Airtable)
11. More templates and content not included in this list

Can I download all the resources and leave after a month?
Sure, that’s totally up to you. The ongoing Pro membership is designed to give you help to implement and build your own Methdology, as well as get coaching on any challenges you’re facing in your business. You’re free to upgrade or downgrade whenever you want.

Can I use your templates and Methodology in my own business?
You bet! You can use it right out of the box. But I recommend tweaking it to make it fit your own needs. Reselling it as your own is not allowed, however.

Member Testimonials