Sell your expertise,
not your hands.

Mindshare is private community helping marketing consultants package and sell their expert advice—not just their hands.

Do you want to separate selling strategy from execution?

Selling done-for-you marketing services, whether as freelancer, agency owner, or consultant, is a right of passage.

But if you're any good, you'll eventually have more work than you can handle. And you'll need to make a choice.

Either turn away business, start an agency, or package and sell your expertise instead of deliverables.

Personally, I got tired running a web design and digital marketing agency back in 2016.

After all my expenses shook out each month, my take-home income was not commenserate with my effort.

I knew I needed to either build a real agency or scale back and do what I do best: selling strategy and overseeing implementation.

I knew I didn’t want to build up an agency, so I transitioned into advisory services, group coaching, memberships, subscriptions, and online education.

The difference with this approach has been significant.

I feel less stress, earn more, do better work, and most importantly, I get to do what gives me energy: advising and teaching my clients.

This group is for people who want to branch into or excel at similar kinds of work. It’s for those who want to create leverage around their expertise.

How it works

In this group, we go deep exploring the topic of selling your mind, not your hands.

I also share a behind-the-scenes look at my consulting work today, offer guidance where possible, and facilitate discussion among members of the community.

We mentor each other, give feedback, share wins, make connections, and collaborate on solutions.

We’re all on the same journey.

I started speaking to Kevin approximately 2 months ago, and in those 2 months, I’ve learnt more about marketing than I did at 4 years of college and one year in an agency.

—David J., Agency Employee & Aspiring Consultant

My wish for you…

My goal is to help you go from being an interchangeable supplier to trusted advisor, educator, and advocate to your clients.

And you’ll do that with two parts: the Mentorship and the Community.

The Mindshare Mentorship is a private podcast with quick-win ideas and longform interviews.

It covers topics like:

Finding and growing into a niche to make you a “category of one”
Productizing your services to create repeatable results
Selling and delivering group coaching and membership programs
Selling strategic advisory services instead of implementation
Packaging and selling your expertise as digital products
Content marketing strategies that drive opportunities to you
Pricing your work in alignment with the value you create
Delivering a remarkable client experience with every engagement

I want you to begin to separate your earning from your effort.

I want you to focus on getting business results for your clients, not hours, inputs, deliverables, or tasks.

Most importantly, I want you to enjoy your work, feel less overwhelmed, earn a better living, and be more confident in what you do.

Through your Mindshare Mentorship subscription, you’ve opened my eyes to new and exciting possibilities that have already helped me identify an area of expertise to package and sell to clients.

—Barb H, Consultant

What You Get

As a member, you'll get the resources and the social support you need for successfully transforming your independent practice, including:

Battle-tested resources
Get the the tools, templates, and document examples that I use in my consulting business every day, including my proposal template, onboarding questionnaire, and every CEO’s favorite, the KPI dashboard template.

Direct and practical answers
Have questions? You’ll get answers from me and from fellow Mindshare community members who speak from experience.

Members-only content
Private audio lessons (delivered via private podcast feed), quick blog posts, video tutorials—all delivered in brief, digestible pieces that are easy to consume—and even easier to act upon.

Collective wisdom and support
Get access to a private community where you’ll find guidance, friendship, and mutual support from successful marketers like you.

No-brainer pricing
For a fraction of what you pay for coffee every week—just $15/month—you get all the content and community that Mindshare has to offer.

No risk, 100% money-back guarantee

If you're not getting immense value, I don’t want your money. Sign up and get seven days to decide if you like us or not. Your card will automatically be billed unless you cancel.

I just joined @kevincwhelan's community on Patreon. Kevin is a great follow and one of the most under the radar people I follow on Twitter. He found a niche and crushed it.

Follow him on Twitter and consider signing up for his paid community.https://t.co/IiP6EQjDfO
— Ari Lewis 🚀 (@amlewis4) September 21, 2020

Ready to jump in?

Join the only place where marketing consultants congragate to share what works and level up their businesses.

...or sign up for $99/year instead

Mindshare is a goldmine of digestible nuggets of real-world insight from somebody who’s earned his stripes in the marketing world.

Most importantly, I’ve made new business connections through the Mindshare community and have been able to ask, and get direct, tailored responses, to questions and challenges I deal with in the day-to-day operation of my business.

I couldn’t recommend this enough as a professional investment.

—Taylor M., Copywriter

Members-Only Audio Lessons

November

72. Should you price your consulting services on the high, middle, or low end of the spectrum?
71. Selling membership, group coaching, and low-ticket 1:1 coaching
70. An inside look at my business strategy, marketing strategy, and marketing plan
69. Why your job is as much about de-risking as it is about growth
68. Words of encouragement for you on my birthday
67. Should you let prospects speak to past clients as a reference?
66. Why you should publish your consulting prices on your website
65. Downgrades, low-ticket advisory, and nuanced levers of value

October

64. What is the difference between advisory and consulting services
63. Why I turned down an affiliate partnership with Active Campaign
62. How to create case studies that attract more business
61. Jonathan Stark’s advice on selling your expertise—not your hands—for the first time
60. How to salvage a case study after a client engagement—without all the data
59. How to talk strategy when your clients want to talk tactics
58. How to know what content to share in free vs. a paid subscription
57. How to start a membership before your content is created
56. How to choose the right niche and take the first steps [Coaching Call]
55. Should you do hourly advisory work?
54. How to handle client confidentiality
53. What is the difference between group coaching and this Patreon model?
52. How to create a low-tier consulting offer that works for everybody

September

51. Why you should benchmark your KPIs at the start of each engagement
50. The value of note-taking in client engagements (and how I do it)
49. How to get paid in advance for your work
48. The benefits of transparent pricing for your consulting services
47. How to establish a budget for price-sensitive clients
46. Should you decrease your price after the initial term if the bulk of the work and value is delivered?
45. How to handle prospects who want to negotiate
44. The two main things I look for when auditing a client website
43. How to get clients from around the world by specializing
42. Q&A Call Recording – September 2020
41. Nine membership platform options to consider building your community on
40. How to help your clients get into the membership model
39. How to prove ROI with your marketing (with my KPI Spreadsheet Template)
38. How to onboard clients (and why it’s so important)
37. How to differentiate and create engagement for your membership program
36. How I started a membership program for my consultancy
35. How to know if a specific niche can sustain your business

August

34. How do you know if your prices are too high or low?
33. How to use testimonials in your marketing
32. Why you need to slow your clients down
31. Study a day in the life of your clients’ best customers
30. Know your clients’ customers better than they do
29. A dead-simple marketing strategy for a hair salon
28. The #1 thing to focus on during (and after) the sales process
27. How to create highly compelling productized services
26. Why you shouldn’t hire me
25. T-shaped expertise: why you don’t need to be an expert at everything
24. Advise your clients like you would your family
23. How writers fit into a greater marketing strategy
22. How to handle out-of-scope implementation work
21. How to sell advisory retainers
20. How to choose an industry niche
19. Specialization, systemization, and productization
18. How to get started as an independent marketing freelancer or consultant
17. Should you do outreach to get clients?
16. The difference between subscription, membership, and group coaching business models
15. A behind the scenes look at my revenue breakdown

July

14. What a sushi chef taught me about premium positioning
13. How it feels to buy trustworthy advice—part 3
12. Two ways to transition from selling implementation to selling advice
11. How it feels to buy trustworthy advice—part 2
10. How to sell on value and avoid commoditization
9. How it feels to buy trustworthy advice—part 1
8. How to land any kind of client you want
7. Why going two levels deep is the counter-intuitive secret to marketing
6. An unusually effective way to proofread your writing
5. How clients feel when you sell advice AND implementation
4. The difference between “fiduciary” vs. “suitability” advice (and which kind clients really want)
3. Minimalist mic and software setup for great audio on the road
2. How to transition from selling implementation to advice
1. How to get hired by strangers

More words from happy subscribers…

I started speaking to Kevin approximately 2 months ago, and in those 2 months, I’ve learnt more about marketing than I did at 4 years of college and one year in an agency. I cannot recommend enough this service. Kevin’s analytical thinking and skin in the game from having done it before are a welcome introduction to anyone looking to break into marketing. He knows what works, what doesn’t, and there’s always a why behind advice or thoughts.

—David J., Agency Employee & Aspiring Consultant

When I first approached you with what I thought was a simple inquiry, I had no idea it would lead to such thought provoking conversations. Through your Mindshare subscription, you’ve opened my eyes to new and exciting possibilities that have already helped me identify an area of expertise to package and sell to clients. I look forward to each new installment.

—Barb H., Consultant

As an agency owner, I struggle with separating strategy and execution along with being another “me too” agency.

Thanks to Kevin’s invaluable insights, I’ve been able to start that separation of strategy and execution. as a result it has helped build stronger trust between my clients and I, structure more profitable engagements and scale my agency faster.

Between the deeply insightful knowledge and active community of peers, Kevin’s group has been an excellent investment. I highly recommend signing up and taking advantage of it.

—Jordan C., Agency Owner

Mindshare has already done so much for in the little time that I have joined in regards to getting me to think about my business differently in order for me to grow my revenue.

Kevin’s content is very relevant in helping me grow my business while keeping true to being a one-woman show. He is highly attentive (gets back to me within the same day with a podcast), highly transparent with his advice and business, and highly knowledgable in all areas of marketing. If you’re a marketing consultant I highly suggest working with Kevin and joining one of is his mentorship programs.

—Michelle R., Brand Strategist

You're going places,
I can tell already.